Writing and Reading

      [1] In late 2017, the NEA published results from an analysis of business establishments in rural areas hosting performing arts centers. [2] The report concluded that rural businesses clustering near performing arts centers were more likely than businesses in other rural areas to be innovative in their practices and to use fully integrated design processes. [3] This dynamic is not lost on corporate recruiters, who are always seeking ways to attract new skilled workers. [4] These findings stood out even when the researchers controlled for numerous other factors. [5] The report stopped short of identifying a definite reason for this affinity, but one popular hypothesis is that creative talent often migrates to places with arts “hot spots.” [6] Economist Tim Wojan notes that we don’t know whether the arts are the secret sauce or the cherry on top, but they are certainly worth paying attention to.

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